Iris Skrami, CEO: Renoon

Sustainable fashion still feels complex because the information behind products can be unstructured and difficult to verify. Brands may try to communicate responsibly, but even simple claims rely on complex supply chain data. And transparency is obviously not the first thing that comes to mind when we talk about the fashion industry. This is exactly where Digital Product Passports create a reliable way to share product information.

Across the European Union, new regulations like the Ecodesign for Sustainable Products Regulation are making Digital Product Passports a requirement. This means every product is expected to have a system that holds verified information about materials, origin, certifications, environmental impact, and more.

Renoon: Activating the Digital Product Passport 

If this system is becoming mandatory very soon, how do brands actually make it work in practice? How do you take complex supply chain data and evolving regulations and turn them into a system that becomes a part of everyday operations?

This is where Renoon helps brands as an advanced technology platform with AI-driven sustainable solutions, specialising in Digital Product Passports end to end with smart automation and real-time insights.

It all started with four incredible minds, Iris Skrami, Gabriele Trapani, Nicolo Tresoldi and Piero Puttini. As Co-Founder and CEO of Renoon, Iris, who was honoured in the Forbes Under 30 Italy 2021 list, brings insights from global supply chains to build Digital Product Passports powered by AI. Her work focuses on making products and brands traceable and accessible.

They make sure product information is structured and ready for compliance. At the same time, brands can communicate verified product details to protect their credibility. They offer a DPP assessment timeline to help brands plan their Digital Product Passport adoption journey.

It is also important to note that measurable improvements can be seen in how environmental impact is tracked, especially when it comes to carbon emissions.

Renoon's Transparency Network

And no, we are not talking about some far away trend in the future. Digital Product Passports are already being used across millions of products. Renoon is trusted by more than 30 companies, also recognised by the United nations.

With DPPs as the foundation and platforms like Renoon making them usable, you start to see how brands can use their data more strategically. That QR code on a garment links to a digital interface with proof-backed information. And the incredible work they do is also recognised by the United Nations.

Without transparency, everything falls apart because you are left relying on claims you cannot verify, and supply chains that are hard to trace take a step back from accountability.

This is why Digital Product Passports matter, and traceability tools act as a shield, supporting circularity. They fight greenwashing and naturally build a system that moves away from fast fashion.

Renoon brings fashion’s new impact-driven system together, from the origin of materials to certifications. It becomes something brands can structure and something you can actually understand.

That kind of transparency changes the relationship between products and consumers. As Digital Product Passports become more visible through QR codes and connected touchpoints, Renoon helps turn that layer of data into something you can trust, adding third party validation to the claims brands make.