Iris Skrami, CEO: Renoon

Renoon exists today because sustainable fashion once felt like a jigsaw puzzle that never came with the final picture. You wanted to buy responsibly, but did the brand actually say and do the right things? A label might sound eco friendly, but getting those details and transparency was nearly impossible, and transparency is obviously not something that comes to mind in today's unsustainable fashion industry. The founders of Renoon worked on a solution and created digital product passports called Renoon. And it was not just one person. It was a team of four incredible minds who all looked at the same problem and refused to accept a world where fashion cannot change if information stays hidden.

Imagine four professionals with completely different backgrounds in tech, business, and fashion, all sitting with the same uncomfortable realisation. People want to shop responsibly, but the internet does not help them do it. 

So Iris Skrami, Gabriele Trapani, Nicolo Tresoldi, and Piero Puttini decided to build a tool that would do the work for you. They approached it as people who were personally annoyed by greenwashing and tired of watching consumers lose trust.

Renoon: The Digital Product Passport

Renoon became a value based search engine for fashion. Instead of asking you to trust marketing language, it lets you filter brands by sustainability attributes. That means you can find options like vegan, recycled, second hand, women owned, fair working conditions, and many more. This required the team to gather data from brands, analyse sustainability claims, and create a transparent system that people could rely on.

Renoon's Transparency Network

When you open the app, you get a view into a network of more than 200 companies that already use Renoon to structure and share their data. And you know what is even more amazing? Together, they have reached over 5 million people and created more than 50 million impressions of verified transparency information. That scale matters because every product you explore is connected to something bigger. More than 3 million items already carry a Renoon Passport, which means consumers can finally trace what they are buying.

The Fight Against Greenwashing 

Sustainability only works when transparency is accessible. So Renoon started supporting brands in creating digital product passports and traceability tools, connected to QR codes that fight greenwashing. You scan the tag and the product reveals everything. Where the fabric came from, who made the item, and what standards were followed.

This system is the complete opposite of a hidden supply chain and it naturally protects people from fast fashion.

We live in a time when people are starting to question everything from materials to labour conditions to environmental cost. The co-founders saw early that customers were no longer buying just a dress or a shoe, they were buying the entire supply chain behind it.

This is what makes Renoon special, because it comes from a small team who refused to accept that sustainable shopping should feel like detective work. They took a global problem and turned it into a tool that respects your intelligence and your values.

If you want transparency and a mindful shopping experience, Renoon brings all of it to you in one place.