Gordon Renouf and Sandra Capponi: Good On You

If you've ever stood in front of a row of clothes and wondered, "Is this brand actually good for the planet, the people who made it, and the animals involved?" then you've felt the same question that sparked Good On You. The idea came from two founders who saw a greater vision in the way we think about what we buy and how it connects to real world impacts on the earth and on human lives.

The Wake-Up Call: Rana Plaza

After the world woke up to the devastation of the 2013 Rana Plaza garment factory collapse in Bangladesh, the cruelty, environmental damage, and lack of transparency in fashion suddenly couldn't be ignored. Good On You was later founded in 2015 by two great minds, Sandra Capponi and Gordon Renouf.

For them, that moment was a call to action. Gordon had spent years working in consumer advocacy, championing people's right to clear information about what they buy. He realised that most people wanted to make ethical choices, but there was almost nothing trustworthy to guide them. There was no reliable system that showed how brands measured up on labour practices, environmental harm, or animal welfare.

Now that has turned into purpose. Gordon set out to create a system that gave everyday shoppers the same kind of insight that only experts had before. When Sandra Capponi joined him as a founding partner, they brought complementary perspectives. Sandra had spent time in corporate social responsibility. She knew firsthand how hard it was for even well-intentioned consumers to get reliable data about how and where clothing was made. Together they began building something: a way to make brand sustainability understandable and actionable.

What Good On You Actually Does

In 2015 they launched the first version of their app in Australia with just a few hundred brand ratings. Over the next few years the app went viral and made waves globally.

They built a rigorous methodology that draws on up to 1,000 different data points per brand and covers labour standards, environmental impact, and animal treatment. They organised everything into ratings that make sense at a glance. Brands are rated on a five-level scale ranging from "we avoid" to "not good enough" to "good" and "great."

What began as measuring how sustainable a brand is became a global resource that millions rely on when they shop. Their vision was not to judge people for buying clothes, but to empower them to vote with their wallets. They believed that when we know more, we can act on that knowledge, and collectively that creates real pressure on brands to change.

Celebrities like Emma Watson began using Good On You as their benchmark for conscious fashion choices. Major platforms partnered with them so that their ratings appear where people already shop. They expanded the work beyond fashion into beauty products with the same commitment to transparency.

You know what makes Good On You different? The fact that it doesn't preach perfection. It helps people recognise where brands can improve and rewards those doing better than their peers, creating a chain reaction for good and, like the name says, good on you but also good for the planet.

What started as a response to tragedy has now become a tool for accountability and empowerment, and one of the most trusted platforms for millions around the world.