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Sustainability Vocab to know in 2020
2020 will be the year when fashion houses recognise that sustainability is not just a trend but a way of life that consumers will embrace in the future. As this shift happens, businesses & consumers alike will need to familiarise themselves with the new sustainability lingo to remain relevant...
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Théla - a plastic upcycling initiative
Fact: Annually approximately 500 billion plastic bags are used worldwide. More than one million bags are used every minute. As a material, plastic remains in the environment for anything from 10 to 10,000 years. Hence, breaking down into micro plastics that contaminate our soil, plants and the fo...
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Upcycling & Recycling go hand in hand
As the conversation for climate crisis lingers on, we can't help but think of ways in which the negative effects of over consumption could be controlled and / or reversed. The last few decades have witnessed the growth of consumption across different industries with consumers in developed & ...
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Vie's Brand Story
Vie, founded by Vibitha Ida Edward, is an Indian brand that uses pre-existing buttons and clothing toggles to create upcycled jewellery & accessories.
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Dwij - giving second to discarded denim
Soumya Annapurna Kalluri launched Dwij with a vision to give a new life to old, discarded denim fabrics. They create multi purpose bags, satchels, tote bags and accessories from post consumer and post industrial garment waste that would otherwise end up on the landfill. The brand has upcycled more than 3500 pair of jeans & 500 metres of discarded denim since its' inception.
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Eileen Fisher's experimental design studio - Waste No More

Eileen Fisher has been a pioneer in sustainable fashion for over 30 years. Their latest project in circularity is Waste No More - an experimental design studio led by creative director Sigi Ahl, that creates upcycled art installations and home accessories from Eileen Fisher garments that have been taken back from the customers after they reached the end of their first life cycle. Waste No More exhibited two art projects in New York and Milan in the month of April 2019.

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