Joas

Joas is a homegrown jewellery label that believes in creating simplistic yet versatile pieces that make a statement. The founder, a metallurgist, handcrafts each piece by upcycling scrap pieces of brass without the use of any machinery. Each handcrafted piece is unique and inspired by vintage photo albums, styles, stories, and paint strokes. Their constant endeavour is to tell people that imperfections can also be perfect.