2020 will be the year when fashion houses recognise that sustainability is not just a trend but a way of life that consumers will embrace in the future. As this shift happens, businesses & consumers alike will need to familiarise themselves with the new sustainability lingo to remain relevant...
Soumya Annapurna Kalluri launched Dwij with a vision to give a new life to old, discarded denim fabrics. They create multi purpose bags, satchels, tote bags and accessories from post consumer and post industrial garment waste that would otherwise end up on the landfill. The brand has upcycled more than 3500 pair of jeans & 500 metres of discarded denim since its' inception.
Eileen Fisher has been a pioneer in sustainable fashion for over 30 years. Their latest project in circularity is Waste No More - an experimental design studio led by creative director Sigi Ahl, that creates upcycled art installations and home accessories from Eileen Fisher garments that have been taken back from the customers after they reached the end of their first life cycle. Waste No More exhibited two art projects in New York and Milan in the month of April 2019.
Founder of upcycling brand Born Again Vintage, Bridgett Artise, is a sustainability guru and a vintage expert who wears many hats - she is a designer, a published writer, a teacher and a devoted mother. Her unique journey spanning over two decades showcases how she has been able to take the art of re-use, recycling and upcycling to give garments and herself a new lease of life.
We followed the design journey of I was a Sari, a circular fashion brand that upcycles pre-loved Indian saris to create contemporary products by engaging women artisans from underprivileged communities in India.
An eco concept store in Barcelona started by Nuria & Montse that houses all things made with rescued denim. With circular design being at the heart of all their products, their bags, clothing, furniture, stationery products are truly unique.