FASHION'S FUTURE: MINDFUL CONSUMPTION
Sustainable fashion will be the new era of shopping where care for our planet leads the way.
A study by Mckinsey on "Consumers Sentiment Towards Sustainability", found that a considerable 57 percent of respondents have actively altered their lifestyles in a substantial way to reduce their environmental footprint.
Additionally, an even larger portion, over 60 percent, shared that they've made efforts to recycle and buy products housed in eco-friendly packaging.
Upcycled clothes fit perfectly into this trend where fashion brands are shifting their strategies and production lines to include more upcycled products.
A study published in the Journal of Cleaner Production found that upcycled clothing could reduce water usage by 82% and CO2 emissions by 55% compared to traditionally manufactured garments.
This means buyers are looking for more sustainable fashion options and choosing things that are made in a way that doesn't harm the environment.
Green buying is on the rise.
GEN-Z: PIONEERS OF SUSTAINABLE FASHION
Significantly contributing to this change is Gen-Z, an environmentally-conscious generation who has shown particular interest in upcycled fashion.
The World Economic Forum shared that Gen-Z values buying sustainably more than chasing brand names, and even influences other age groups to buy with sustainability in mind.
BBC Culture's article highlighted how Gen-Z is expressing themselves uniquely through upcycled, reclaimed fashion and how emerging designers and influencers are endorsing upcycled garments on social platforms such as TikTok.
With the rise of Gen-Z's interest in upcycling and the fashion industry's increasing mindfulness indicates a sustainable revolution in the near future.
A GREENER PATH THROUGH UPCYCLING
While the trend of upcycled fashion is on the rise, there's a need for broader awareness, increased options, and greater brand participation to truly mainstream it.
Upcycled fashion is no longer a niche trend, but a widespread movement towards a greener, more ethical fashion industry.
In short, upcycled fashion is becoming more popular, especially among young people. The future of sustainable fashion could be a lot greener if we continue to embrace upcycled purchases.