101 guide to sustainable fashion & circular economy

Unraveling Sustainable Fashion & the Circular Economy Significance.

Dive into the realm of sustainable fashion, a transformative movement reshaping our perception of style, consumer habits, and ecological impact with the benefits of eco-friendly clothing and its place in the circular economy.


The fashion business is worth around $2.4 trillion and gives jobs to more than 75 million people around the world. However, it loses around $500 billion each year because clothes are not recycled and many items are thrown away without being sold (UNEP)

Sustainable fashion is about making clothes in eco-friendly ways, using fewer resources, and reducing waste. It has a broad range of practices that prioritise environmental, social, and ethical considerations.

These may include the use of eco-friendly materials, fair labor practices, and a commitment to reducing waste throughout the production process. Everyone can help by buying from ethical brands, recycling or upcycling clothes, and making conscious choices in their respective fashion purchases.


Sustainable fashion offers numerous benefits, both for the planet and for individuals. Here are a few compelling reasons to choose eco-friendly style:

- Reducing Environmental Impact

Sustainable fashion helps to minimise the industry's ecological footprint by reducing waste, conserving resources, and promoting the use of eco-friendly materials.

- Supporting Ethical Practices

By choosing sustainable brands, you can support fair labor practices and ensure that workers are treated with dignity and respect.

- Creating a Conscious Wardrobe

Sustainable fashion encourages thoughtful consumption, helping you to cultivate a wardrobe that reflects your values and personal style.


Yes, the power of circular economy in transforming the fashion world is huge. By recycling, and repurposing materials, we can reduce waste and carbon emissions.

According to Ellen Macarthur Foundation, clothing represents more than 60% of the total textiles used in the last 15 years.

Textile production's 1.2 billion tons of yearly greenhouse gas emissions surpass the combined emissions of all global flights and sea shipping. Predictions show a potential 60% increase in these emissions by 2030 (UNFCCC)

In fact if the fashion industry successfully addresses the environmental issues it could result in a €160 billion yearly gain for the global economy, Boston Consulting Group.

The circular economy encourages designers & businesses to craft eco-friendly, durable clothing, offering consumers stylish and sustainable options. By embracing this approach we are ultimately promoting a greener future for both people and the planet.


The circular economy is an economic model that seeks to minimise waste and maximise the value of resources. Sustainable fashion plays a critical role in promoting this eco-friendly system through initiatives such as:

- Upcycling and Recycling

Transforming discarded materials into new, stylish garments reduces waste and extends the life of resources.

- Slow Fashion

By focusing on timeless, high-quality pieces, slow fashion encourages a more responsible approach to consumption.

- Renting and Swapping

Fashion rental services and clothing swaps offer an alternative to buying new garments, reducing waste and promoting a more circular approach to fashion.


- Shop Mindfully

Research brands and choose those that align with your values and prioritise sustainability.

- Care for Your Clothes

Extend the life of your garments by following proper care instructions and repairing items when needed.

- Experiment with Upcycling

Get creative with upcycling projects to transform old or damaged clothes into unique, eco-friendly pieces.

By incorporating sustainable fashion into your life, you can make a positive impact on the environment, support ethical practices, and contribute to a more circular economy.

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