KiRu

KiRu is short for ‘Kindness is (a)'round us’.

The brand's vision is to lead the movement of sustainable, homegrown, gender fluid streetwear in the Indian market while simultaneously spreading their uncommon blend of culture and style internationally.

Their values include responsible sourcing, conscious packaging, ethical production and the revival of Indian crafts. 

KiRu’s first collection is curated for the creative in everybody, keeping in mind the work from home approach and the need to feel good in what you adorn. For this collection, they have worked with the leftover yardage fabrics from the Charaka weaver's cooperative society.