Srila Chatterjee Brings the Art of Good Taste to Our Next Conversation

There's always something new to want, even before we've had the chance to enjoy what we already own. You are just a click away from buying almost anything, with 100's of lookalike versions, heavily discounted and constantly trending.

When was the last time you bought a handcrafted chair or a piece of clothing inspired by a centuries old craftsmanship? And as you're thinking about it, before we've even fully appreciated what we've bought, something newer and more exciting is already waiting for us.

In this very chaotic cycle of buying, replacing and moving on in a snap, are we losing our eye for things that are worth keeping?

Look around your home and pick one thing you've kept for years and another you've completely forgotten about. Think about why that one stayed and the other didn't, and now do the same with two brands you know. What makes you feel connected to one but not the other - you might discover a thing or two about your own taste. There's a reason why we are drawn to certain designs and brands. 

We've become so used to replacing things that even something we loved a few months ago can now feel outdated. A good design was never meant to have an expiry date, so what makes something stay relevant for years, even generations?

The Art of Knowing What's Worth Keeping

These are some of the questions we'll explore with Srila Chatterjee, founder of BARO and co-founder of 47-A, in our upcoming conversation. Srila brings years of experience working with independent makers and discovering what makes good craftsmanship stand the test of time.

Can a brand make people care, rather than simply buy?

In a market crowded with similar products, building a brand that people remember takes more than a good product. It's about having a distinct point of view, a story that people connect with and something that makes them want to return.

Some brands manage to build that connection over decades, and others just disappear as quickly as the trends they follow. Building a brand that people genuinely connect with takes more than following trends. A unique identity and something worth remembering matter more than constantly coming up with something new.

A candid chat on good taste and everything worth keeping is coming up! Don't miss this exclusive access, here's the link to register for - The Art of Good Taste: In Conversation with Srila Chatterjee.

See you there, virtually on Thursday - 19th November 2026, 7:00 pm to 8:30 pm IST