A Masterclass for the Makers of Tomorrow Building Craft-Led Brands

If you are a founder, a designer, or a maker in fashion, or if you have been thinking about starting a craft-led brand but keep doubting if it can actually scale, this is for you. You want to work with artisans, but you also want to build a business that survives. You want your products to be valued, but you are tired of explaining why handmade work costs more.

For every craft brand owner and maker trying to build something meaningful, here is an exclusive masterclass on July 2nd, created because we heard you.

Come find your answers!

This masterclass, From Artisan Craft to Luxury Brand: 23+ Years of Lessons, is built for anyone trying to understand how Indian craftsmanship can become a long-lasting, luxury-led business.

The session will be led by Gautam Gupta, Creative Director of Asha Gautam, who brings more than two decades of experience in scaling, and modernising a heritage-led Indian fashion brand.

Since 1998, Asha Gautam has grown as an Indian luxury label built on a strong craft ecosystem, working with weavers and celebrating the value of handmade design.

The future of Indian luxury cannot be built by treating artisans as the last link in the chain - it has to be built by creating systems where craft is valued, and where timelines are respected to support steady incomes.

Gautam Gupta will explain what it takes to build a luxury brand with Indian craftsmanship. He will talk about working with artisans, developing products, pricing them right, building the brand, scaling it, and staying relevant as the market changes.

It is no secret that Indian craft has so much history and world-class skill, but what many brands need now is the business structure to bring that value into the market.

On July 2nd, join us for a Virtual Masterclass: From Artisan Craft to Luxury Brand.

Please find your registration link here and follow @refash_ for all event updates.

Don’t miss this rare access with only 30 seats available!