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Wear Equal - Intimate Wear as a Vehicle of Change
Wear Equal is an intimate wear brand that makes undergarments out of 100% upcycled cotton deadstock fabric. Apart from making sustainable products, the brand plans to address the inaccessibility of quality affordable undergarments by women in rural areas. In this feature, we interviewed the brand’s founder, Preeta Chaudhuri Ghosal to learn more about the brand’s unique business model and the multi-faceted impact it seeks to create.
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