Founder of Aion Homes, Sonal Shroff emphasises that pieces from the brand can be styled for all destinations that we wish to visit or revisit. Deep backs and plunging necklines, high collars and balloon sleeves - there’s something for everyone (and everywhere!)
Self-Assembly, zero-waste, upcycled and handcrafted are a few words that define Ishani Kanani's brainchild, Lukka Chuppi. The brand creates quirky, collapsible and detachable lifestyle products that are made from leftover fabric, wood and non animal based materials. The products are multi-occasional that can change in an instant to suit different events.
Punah: is a slow fashion brand founded by Aashita Jain that aims to provide an upcycling service to its' audience by giving a second life to textile waste using Indian handicraft techniques. The brand reimagines textile waste generated at all levels - be it pre-production, production, post-production or even post-consumer waste.
Wear Equal is an intimate wear brand that makes undergarments out of 100% upcycled cotton deadstock fabric. Apart from making sustainable products, the brand plans to address the inaccessibility of quality affordable undergarments by women in rural areas. In this feature, we interviewed the brand’s founder, Preeta Chaudhuri Ghosal to learn more about the brand’s unique business model and the multi-faceted impact it seeks to create.
Raasleela, a brand that proudly wears the badge of slow fashion, takes one back to the yesteryears – a time when one solely wore hand sewn garments, repeated them often, mended them when need be, and bought rarely but wisely. Today, Raasleela offers one hundred percent hand stitched products across the apparel, accessories and home furnishings categories. A brand that emphasizes the need to choose consciously made timeless products that can be one’s companions for years to come.
Emeka is an African-owned upcycling business that creates one of a kind suits employing local tailors in East and West Africa. Their aim is to create clothing, visuals and stories that are unique in their aesthetics and powerful in their impact.