Soumya Annapurna Kalluri launched Dwij with a vision to give a new life to old, discarded denim fabrics. They create multi purpose bags, satchels, tote bags and accessories from post consumer and post industrial garment waste that would otherwise end up on the landfill. The brand has upcycled more than 3500 pair of jeans & 500 metres of discarded denim since its' inception.