Often misinterpreted, ‘Minimalism’ throws up an avalanche of obscure definitions in our minds. All it really means though, is “to rid yourself of life’s excess in favour of focusing on what’s important- so you can find happiness, fulfilment and freedom”.
Here is Refash's guide to getting you started on your minimalism journey.
Visual artist Sadie Williams’ eponymous label creates bold, graphic designs heavily inspired by colour, print and textile experimentation. The ‘Forbes 30 Under 30 for The Arts’ holder is inculcating a conscious shift in production— no longer presenting seasonal collections dictated by the fashion industry, she is instead weaving upcycled material seamlessly into her craft.
Founder of Aion Homes, Sonal Shroff emphasises that pieces from the brand can be styled for all destinations that we wish to visit or revisit. Deep backs and plunging necklines, high collars and balloon sleeves - there’s something for everyone (and everywhere!)
About the Brand:
Biji Biji Ethical Fashion is the brainchild of Biji Biji Initiative, a pioneering social enterprise in Malaysia. They create beautiful, functional and timeless handmade fashion accessories using unique materials which are barely experimented with in the fashion world.
Retro Upcycle is a sustainable reconstruction brand based in Pakistan that hopes to empower and uplift underprivileged women by giving them an opportunity to earn a living with the aim to give clothes a second life.
Founder, Nida Haji has always been fascinated by design, colours, diverse fabrics...
Vie, founded by Vibitha Ida Edward, is an Indian brand that uses pre-existing buttons and clothing toggles to create upcycled jewellery & accessories.